Spank Me I’m Your Work Slave!
By Beth in Smut Advertising, Advertising, stereotype, social networking, Uncategorized, relationships, Female Empowerment, gender on April 30 2007
For some odd reason, even though I recall unsubscribing quite a few times, I’m still on the email list over at Savvy Miss-the website that claims it’s For Intellectually Curious, Fun-Loving Women.
Don’t get me wrong. Really I like to think I straddle the whole “fun-loving” and “intellectually curious” pretty well, though admittedly most often I find myself teetering in the “intellectually curious”/”analytical kvetch” category. The point in all this is that female categorizations or gender qualifications of any sort tend to lend themselves to stereotypes.
So today I look at my gmail inbox and see Quiz: Are You The Office Brat and the actual exercise is “Are You The Office Bitch” and I can’t help but find this subtle semantic substitute just a wee bit reproachful.
Inappropriate conduct explicitly aimed at female bloggers is populating all the social criticisms of today’s media and yet some site that claims it’s for me written by people like me is demanding that I classify myself in terms of stale archetypes: The Corporate Dominatrix, the Goddess (the spiritual you), the Governess (the schoolteacher and mentor), the Queen (the sovereign) or the Schoolgirl (the student and apprentice).
I’m still trying to figure out how many market research focus groups Savvy Miss commissioned to come up with these catch-all titles (kinda like how many Poles does it take to screw in a light bulb?), but I’m missing out on how all this doesn’t somehow undermine the plight of the female blogger. Thinking in terms of social schemas is easy and it’s convenient, but ultimately its cost can be greater than we’re willing to pay.
Besides, so what if I’m The Office Bitch. Does that mean that I don’t crave a good, hard spanking once in a while?
Ah. Silly Savvy Miss. Didn’t cha get the memo? Tricks are strictly FTB (for the boys).
