Posh Spice aka Victoria Beckham aka the LA transplant that’s done the most to project a 180 image of herself (blond hair, shiny face, and flashing a 24-7 non-English bed of white, perfectly straightened teeth) is starring in her own made-for-NBC special tonight airing tonight at 8 PM.
The special, “Victoria Beckham: Coming To America” features the former Spice Girl’s move from Europe to LA and all the subsequent adapting that she has to endure. Like having to find a McMansion suitable enough for herself, getting her stylist to gloss her lips pre-Driver’s License photo shoot, and working overtime to convince us all that’s she really just a “low-key mum and a lot more boring than most.” The latter is credible, the former, hardly. After all, rumor has it if the special does well (and we’re talking most likely as high in the ratings as the “Harry & Andrew Interview W/ Matt Lauer”), Posh will start doing more regular work for the network.
Well, duh. Like we didn’t know there was some sort of promotional angle to tonight’s special… Anyways, the trailer seen here is a funny one. What happens when the queen of mean (Perez Hilton) meets his arch-rival celebrity whore? Paparazzi of course! What did you expect with Posh running off insulting the very namesake of her special? Sure, Eddie’s a dawg, but chopping off [his] dick and spitting in his food ain’t exactly very ladylike behaviour.
How to promote an unpopular sport, step by step, by the Los Angeles Galaxy. You got to hand it to the Los Angeles Galaxy. They sure know how to rock the world, literally. So how do you do it?
Step 1: Location! Location! Location! Hollywood is the only place to bring the Beckhams to, money, spotlight, cellebrities. We’ll get to that later.
Step 2: Find your man. Find the most famous soccer player in the world, who is also good at what he does, meaning a real fighter on the pitch with natural talent and proven experience.
Step 3: Open your pockets.When Real Madrid bought David Beckham from Manchester United they paid $33 million Euro for him. It took them only six months to cover this expense. So when the Galaxy pay him $250 millions for five years, they know what they are doing.
Step Four: Cherchez La Femme. One of the most important steps of all. You can love or hate Victoria Beckham, but she is an icon. You must not ignore her and her every caprice. Actually, she is the one you have to talk to even before you talk to David Beckham himself. I mean, it’s quit obvious who call the shots right? So how do you do it? First you hook her up with the hottest and most paparazzi-stalked couple around, and if Brangelina are not around Tom and Katie Cruise will do just fine. Then you put her in the spotlight. But remember it has to be in the middle of the spotlight. You make an NBC Victoria Beckham- Coming to America special, you put her in the Morning show, The Tonight Show, The Whatever show, and she is happy. And if Victoria is happy, everybody is happy.
The Fifth and last step is the introduction: I have seen many soccer players being introduced to the public by their new clubs. But I have to admit, I have never seen something like what I saw at the Home Depot Center, home of the Los Angeles Galaxy. It was as if David Beckham was getting a lifetime achievement award for something he hasn’t really done yet. Amazing.
And even before King David even touched a soccer ball in America, marketing wise, he already does to soccer what his idol Michael Jordan (That’s why he is wearing the number 23, not because of the Jim Carrey movie…) did to Basketball. Now everyone in America knows what the rest of the world knows for years, Who is David Beckham.
Posh Spice aka Victoria Beckham aka the LA transplant that’s done the most to project a 180 image of herself (blond hair, shiny face, and flashing a 24-7 non-English bed of white, perfectly straightened teeth) is starring in her own made-for-NBC special tonight airing tonight at 8 PM.
How to promote an unpopular sport, step by step, by the Los Angeles Galaxy. You got to hand it to the Los Angeles Galaxy. They sure know how to rock the world, literally. So how do you do it?
