Talk about having to expand your mental schema around inter-species relationships. In the film Wall-E (adorable Pixar-Disney flick, btw), the film’s title character, a robut named Wall-E, falls in love with Eve, who is another robot that inhabits the form of a a sleek, whitish veneered androgynous (suppository-ish) Apple-looking product. Now Wall-E is a junky, vintage object, but even he even reboots himself each morning with the sound of a Mac starting up, so it’s clear the old chap is a bonafide Apple product (maybe an Apple IIe?). All this Apple love is no coincidence as the film’s computer generated voices were the product of Apple. Did you happen to see the trailers too?
It seems like the beginning of this year belongs to Apple. The impact is being made not by the sounds and sights of smiling presidential candidates, making empty promises of a change to a brain washed crowd, but the new ultra thin MacBook Air, the iPhone and iTunes upgrades, the Time Capsule wireless hard drive, and basically, everything Steve Jobs. The magazine Fast Company, dedicated its latest issue to Apple, and had a computerized Steve Jobs portrait. Also, everybody talks about MacWorld Expo. So if there is one man that will bring a change, it’s not going to be McCain, Obama, Clinton, or God forbid racist Romney, it will be an iChange, and Steve Jobs will iBring it.
In the interest of bringing you a quirky newsbit of the week, I scoured Youtube for fake Apple/Mac ads. The premise behind this: Everyone wants to be Apple (er, Google) or at the very least, win a chance to work for them. Plenty of parodies exist on the theme of the the Mac/PC guy. Some more memorable than others, but the best Apple ad of all time (and a REAL one, at that) remains the Orwellian commercial that came out around this time of season way back before Apple was Macintosh. In the interest of keeping with the 80s theme here: There’s something about growing up in the Max Headroom-inflicted era of the 80s and hearing, Music is my boyfriend [and girlfriend] alongside an electronica beat that I can’t help but swoon over.
As this clip, which integrates Mr. Bean, the Spice Girls, an iPod, iTunes, and Mac/PC illustrates, the tragic flaw of majority of the pseudo Mac ads is their lack of simplicity - the core ingredient to Apple’s success in advertising. Witnessing a few of these ads in succession makes one even more nostalgic and appreciative for the type of vision, clarity, and intent with which Apple creates their ads. So as a final follow up, the best fake Apple ad of the season is indeed the Wired toted disco Christmas ad with the Mac computer displays. But there is a hope for novice hacks out there: Companies that are able to capitalize on the success of Apple ads by piggybacking on those infamous light bulb Mac ideas and leveraging this popularity, have the best chance at creating memorable ads this holiday season.
So start creating and uploading to YouTube. Just keep the Muppets, Michael Jackson, and Columbine out of it.
Ilana Donna is back in a new video. What is the big deal about the iPhone? Was it really worth waiting in line for? Find out how both sexes feel the iPhone will change their lives in Amaldo.com vlogger Ilana Donna’s latest video.
Apple’s new iPhone is set to be released on Friday, June 29th, but that hasn’t stopped people from starting to stake out their place in line outside Apple stores. Or at the very least get their business and financial matters out of the way in time to reserve a person for an all-day wait on Friday. In NYC, people are getting paid on average $250 for an all-day wait (from 8 AM). In California, human resource commodity prices are as high as $300-400. Even considering that iPhones will be the next XBox/Playstation craze in eBay sales going forward, $250 is a hefty price tag to add to a $600 phone with a $60-100/mo. Cingular plan.
It seems like the beginning of this year belongs to Apple. The impact is being made not by the sounds and sights of smiling presidential candidates, making empty promises of a change to a brain washed crowd, but the new ultra thin MacBook Air, the iPhone and iTunes upgrades, the Time Capsule wireless hard drive, and basically, everything Steve Jobs. The magazine 
In the interest of bringing you a quirky newsbit of the week, I scoured Youtube for 
Apple’s new iPhone is set to be released on Friday, June 29th, but that hasn’t stopped people from starting to 
