Oprah’s Having a Laugh…On All of Us
By Beth in Advertising, TV, pop culture on May 10 2009
Here’s a revelation: Somehow watching “Oprah” makes people want to eat. The few times I’ve been home early enough to watch the show, it never makes me wanna make a b-line for the fridge, especially when Dr. Oz is on talking about bowel movements or someone is griping about crash diets, but Oprah’s stellar star power and popularity has once again facilitated the way for a major brand to make money, and then fail miserably in the actual follow-through.
This time for KFC.
On last week’s show, Oprah announced that she’d be featuring coupons on her website for free KFC grilled chicken dinners. Her website was flooded with phat consumers, just waiting to get their hands on a golden, fried ticket. (p.s. KFC’s official website also has printable coupons)
Long story short KFC had to end the promotion after they realized they’d have to hire competent people to cook the chicken to meet the demand they were faced with. Ok, I made second part of that sentence up, but really, I can’t be that far off from the truth here.
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