The Prince Of Verizon
By ariel in Uncategorized, business, Tech, Music, Advertising, Pop Music on June 3 2007
Once upon a time, if you wanted to promote your new album, you would go on a tour, kiss the radio station’s decision maker’s ass, and maybe if you were lucky you would find yourself on stage in a late night talk show. Today, there are so many other channels of communications that artists try their best to look as up-to-date as possible and to cover all bases in an attempt to reach their crowd.
What better way for an aging rockstar to do this than thru the use of mobile technology and a cup of Jo? David Bowie operating as Nokia’s Music Godfather, and Paul McCartney releasing a new album with Starbucks are only 2 examples. And now, according to Reuters, Prince, who is trying desperately to avoid being called Alter Kaker is giving away his new single “Guitar” to Verizon users, V Cast song ID feature, which identifies songs for listeners who hold their phone next to a speaker.
Once upon a time you could get away with decent PR and great music. Today I guess you just need stellar PR, the rest will follow.
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