AMALDO (& HIS BLOG)

 Beth Gottfried Lisogorsky is one of the owners of this site. (The other is her super smart and creative husband without whom there would be no Amaldo.) Beth embarked on her online writing career back when blogging was considered for amateurs and true journalists honed their craft and set the course of their careers with internships at The NY Times. Fortunately for her, blogging eventually became en vogue and all those online reviews and commentaries she poured herself into were not in vain  - excluding the now-defunct sites for which she doesn't have back-up copy.

For the past eight years, Beth has contributed commentary on all aspects of pop culture. She started her career reviewing film and TV (her first loves) and later graduated into snarking and wonking on technology and business. In 2004, she co-authored a business book on the hit show "The Apprentice" for which she did a weekly recap column. 

To view a more complete list of articles and reviews by Beth, see below. To see her professional resume, click here.  And in the event you're not too sick of her by now, click here to read an interview she did.  

Web Copywriting

Market Resolve (B2B site: Professional financial services firm)

Green Tangerine Spa (B2C site: High-end hospitality)

Mizu Spa (B2C site: High-end hospitality)

Career/Entrepreneurship Advice

Practicing the Art of the Business Pitch, MyPath*

How to Attract Clients, Win Business, & Wear Many Hats without Losing Your Hair, MyPath*

Earning Your Degree in Entrepreneurship, MyPath*

Five Reasons Your Career May Need A Makeover, MyPath*

Trialing is Good For You & Me, Bizzy Women

Technology/Business

Ten Secrets I Learned from "The Apprentice," Penguin Books

Gary Busey=Entrepreneur?, Blogging with Amaldo

 It's Good to be Green...With Envy, Bloggin' With Amaldo

Recycling is Good for You, Bloggin' with Amaldo

What I Learned From TechCrunch's Web 2.0 Documentary, Valleywag

The Tribe Has Spoken: Where Mark Pincus's Company is Going, Valleywag

Widget Ads are Trendy, (Sample corporate blog post) Executive-to-Executive Level Marketing blog

Chi-Cha Founder Shares Recipe for Success (Profile of Entrepreneur), On Tap Magazine

TV, Film, Etc.

TV Reviews (a lot), The-Trades

Film Reviews (even more), Rotten Tomatoes

A Mark of Immortality (book review), The Jerusalem Post

Also published site reviews and music previews for The Boston Globe. (2005)

 Additional samples of web copy available upon request.

* Indicates site registration required.

Nice Things People Have Said About Beth: 

“Beth is an excellent writer who has her finger on the pulse of pop culture. Her writing has shown unique insight into all areas of society, from entertainment to dating and new media.”

 - Matt Biscuiti, SVP, The Lippin Group

"Beth's natural curiosity, sharp intellect and eye for a good story make her a fine reporter, and her blog speaks volumes about her writing craft. Backed by her propulsive work ethic and firm task focus – and helped by a sparkling sense of humor – Beth is great to work with. A true professional!"

- John Kerr, Owner, Ergo Editorial Services, Inc.

"Beth is a master juggler who never seems to break a sweat. She has great writing ability, which is one of the skills I value most on any team; she's totally dedicated to client success; and she's an absolute pleasure to work with."

-Rob Leavitt, President, Woodridge Consulting